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Large websites often contain products or services that serve multiple markets. Under these conditions it is impossible to develop a strong focused theme necessary for top ranking among search engines. Furthermore, many web managers of large corporate sites consider modification of visible site content for search engine optimization undesirable.
Under these conditions, several unique URLs, each with their own focused theme are created and optimized with cloaking software. While the search engines index private or cloaked pages for top ranking, the public views pages that look and behave exactly like the corporate site.
Features
Search Engine Target - This strategic approach is specifically engineered to enhance search engine ranking and does not affect directory ranking.
Large/Corporate websites with multiple themes - Large corporate sites often include the promotion of numerous products and/or services. If there are competing websites for each product group or theme, then the Internet has already segmented the market into specific themes. Combining several themes will dilute the strength of each one resulting in reduced ranking.
The corporate strategy includes the creation of unique URLs, each addressing a specific theme. These highly optimized, single theme sites produce top ranking among the search engines and drive more traffic to the parent site.
Optimization for Frame-based, dynamic or graphic intensive home page - Websites with these characteristics are not ranked well because the site content is not readily accessible to the spiders. In contrast the new URLs are search engine friendly and produce top rankings.
Minimal intrusion to existing “parent” site - Since all optimization work is conducted on different URLs, no changes or modifications to the “parent” site are required. This approach mitigates the issues associated with FTP access, site readability and the approval process.
Inbound and outbound links supported - A links page is created and linked to each new URL home page. Inbound links are pointed to the home page while outbound links are listed on the links page.
No brand name compromise - Each new URL is designed so visitors see “parent” website content only. The home page of the new URL is a copy of a main page from the “parent” site, and contains links back to it. Other new URL visible pages employ a special “invisible frame” technique that displays actual “parent” site pages. While the cloaked pages are optimized for search engine ranking, visitors always see 100% “parent” site pages.
Hosting options - The new URLs may be hosted by your SEO provider, which will reduce site management expenses.
Optimization of cloaked pages - Each new URL is designed with cloaked or private pages, which support a unique theme. Search engine spiders evaluate these pages while Internet users can only access the public pages. Each public page contains an invisible frame that displays the “parent” site content.